Through this new solution, Playground xyz AIP reviewed YouTube Impressions for Attention Time, AIP’s metric which evaluates ads for the length of time in seconds an ad is actually looked at. Our attention offering on YouTube is just the beginning of more exciting social capabilities to come,” Hall continued. “There is a lot to learn about attention within social environments and that starts with technology that can adapt to the unique consumer behaviors within each platform and help advertisers easily optimize each campaign to be where attention is highest.
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